FTP Event - Jameis Winston USA

With no fixed schedule and a crowd that kept moving, the priority was staying locked in and covering it all — fans, atmosphere, the energy of the moment. The first edits were ready within five minutes of shooting. Finals were delivered within 12 hours, free to post and ready to move. The content reached 285,000 unique impressions on social media, which for a spontaneous street event, says everything about what happens when the timing and the work are both right.